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what is a product line

Product Line Definition investopedia

Jul 11, 2020· A product line is a group of connected products marketed under a single brand name by the same company. Companies sell multiple product

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What Is a Product Line? Indeed

By definition, a product line is an assembly of related products that are marketed under one brand sold by a company. Companies can operate a number of product lines under a single brand, but sometimes they have multiple brands. Companies can release an entirely new product line or

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What is a product line? Definition and examples Market

A product line is a group of products that a company creates under a single brand. The products are similar and focus on the same market sector. Maybe their function or channel distribution are the same or similar. Perhaps their physical attributes, prices, quality, or type of customers are the same.

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What Is Product Line? -Explanation With Examples Feedough

Aug 10, 2020· A product line is a unique product category or product brand a company offers. It can be considered to be a product group that consists of all the related products that fall into that category. Product mix, on the other hand, is the total number of product lines a company offers to its customers.

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What Is a Product Line? Indeed

By definition, a product line is an assembly of related products that are marketed under one brand sold by a company. Companies can operate a number of product lines under a single brand, but sometimes they have multiple brands. Companies can release an entirely new product line or

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What is a Product Line? The Adept Group

Managing a product line is about managing a system. And if you define the product line only as a set of products, you’ll miss the reason those products should coexist in the line. If they don’t work boost one another, the set is just a pile of products. Product Line systems are important contributors to a business. They deliver cash flow

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What is a Product Line? (with pictures)

Dec 10, 2020· A product line refers to a number of products that are related and developed by the same manufacturer. Product lines are not to be confused with product bundling, which combines various items into one type of product.Items within a product line generally share the same basic theme, and with the help of a successful marketing plan these products can be entirely effective.

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What is Product Line? definition and product line

Product Line Definition: Product Line can be understood as an array of related products, under a specific brand, offered by a particular company to its customers.For instance: Amul offers a series of closely related products such as milk, butter, ghee, dahi, yoghurt, ice cream, srikhand, Gulab jamun, flavoured milk, chocolate, etc.

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Product mix and Product line Understanding product

May 22, 2020· Products line depth. It is fairly easy to understand what depth of the product mix will mean. Where length and width were a function of the number of product lines, the depth of the product mix is the total number of products within a product line. Thus if a company has 4 product lines and 10 products in each product line, than the product mix

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Product Line and Product Mix Boundless Marketing

Product Line Extensions. A product line extension is the use of an established product’s brand name for a new item in the same product category. Line extensions occur when a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.

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What is product line pricing: definition, examples, and 4

Product line pricing is an excellent strategy for all kinds of companies for all those reasons mentioned; informing customers of quality differentials is vital to cultivating the perception of your brand and to snaring the biggest share of the market possible.

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What is Product Line Extension? Examples, Pros and Cons

Jun 02, 2020· The concept of Product Line Extension can be defined as a business strategy where the firm plans to expand its established product brand name with the new range of items in the product category.. The Product Line Extension can be in the form of new colors, forms, shapes, sizes, flavors, packaging, and ingredients.. The main idea and agenda behind the same are to increase the sales

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Product Line Vs. Product Mix Bizfluent

A product line is a group of products that are closely related and are promoted together. For example, when a company creates a group of products that deal with hygiene, such as shaving cream, soap and shampoo, this is known as a product line. The line of products typically shares the same logo, brand and color scheme.

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What is Product Line Strategies Life and Experiences

Feb 19, 2016· Product line consists of different products that are closely related to each other, in the sense, that they satisfy a particular class of needs, or are used together, or are distributed through the same channels, or possess common physical or channel characteristics.

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What is a Product Line? YouTube

A product line is a group of products that a company creates under a single brand. The products are similar and focus on the same market sector. Read more: h...

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Product Mix, Product Line and Product Items

“Product line is a group of products that are closely related because they function in a similar way, are sold to same customer groups, are marketed through the same type of outlets, or fall within given price range.” Thus, product line is the group of similar products. The similarity may be seen in

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Stretching the product line THE Marketing Study Guide

What is a product line? A product line is a related set of products offered by a firm. For example, Apple offers computers, smart phones, tablets, MP3 players, smart watches, and online services. Each of these would be considered a separate product line and under each product line they could offer a broad range of different products designed for different needs.

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